iGaming Wise Officially Rebrands to Wise Connections

Following two years of operating as iGaming Wise, preceded by more than three years as Affluck, we are now entering a new chapter under our new name: Wise Connections.

This rebrand reflects exactly what our clients have been asking for, clearer value, stronger matchmaking, and a more direct way of connecting with the right partners in the iGaming space.

Wise Connections is built on a simple idea: quality beats quantity. Instead of pushing generic introductions or relying on outdated directories, we focus on personal, vetted, and direct connections. Every introduction is made manually through trusted channels like Telegram, LinkedIn, or email, ensuring that both sides meet with full context, purpose, and confidence.

Our core services remain the same: Marketing & PR, Consulting, Affiliate Management, but they are now tied together under one stronger identity. And the biggest focus moving forward is our B2B Matchmaking, which has already proven to be one of the most effective ways to help operators, providers, affiliates, and service companies expand into the right markets.

Founder & CEO Gjorgje Ristikj describes the change as a natural step in the company’s growth:

“We wanted a name that reflects what we really do. We connect companies with people who matter, and we do it the right way, personally, transparently, and with purpose.”

Wise Connections is not just a new name, it’s a clearer direction. A more structured approach.

And a stronger commitment to building long-term partnerships that actually move businesses forward.